Venezuelan. 10+ years in China.
Now building performance marketing teams across Europe.
I grew up in Venezuela and left for China.
I spent more than ten years in Shenzhen, learning how products actually get made and sold.
I worked with consumer brands taking their first steps outside China.
Now I am in Tirana, building the team and the ad operations that move those products across Europe.
When your team speaks three languages and sits in four countries, being clear is everything.
I build the people and the systems behind the ads.
Venezuela, then a decade in Shenzhen, now building from zero in Tirana.
Life is too short to be small.
I hire, train, and run Google and Meta ad operations across markets and time zones.
I help brands cross markets and keep one identity while adapting locally.
I turn manual workflows into systems, with AI doing the heavy lifting.
Luis is a hidden talent we found in Shenzhen.
Older pieces on selling into China, growth and TikTok. Kept online because the lessons still hold.
I share the work, the team, and the lessons as they happen.
If something here resonates, say hello. No pitch.